It may also explain why Verizon decided not to buy a major content company when Hans Vestberg took over as the company's chief executive about two years ago. Verizon sees its role as the gatekeeper for customer acquisition. That's a bold statement from a telecommunications executive. "Content has a key role to play, but very different from what it used to be when we were more of a traditional. It's broken," said Frank Boulben, Verizon Consumer Group's senior vice president of marketing and products, in an interview with CNBC this week.
"The current value chain of the media business is not working. Most dramatically, are we seeing the formation of a new way to sell media, when wireless and cable providers will strike exclusive deals to offer baseline packages, and consumers can choose to add streaming services a la carte? And does that mean the old way - bloated cable bundles - is dead and never coming back? AT&T offers HBO Max to its top wireless customers for free after completing a deal for Time Warner two years ago.Īll of this "free" add-on content has major implications for media and telecommunications companies. Both annual subscriptions typically cost $60 each. The wireless carrier also has partnered with sports website The Athletic and MLB.TV to offer free one-year subscriptions. T-Mobile unlimited data customers can already get free access to both Netflix and Quibi. The idea of bundling content with wireless isn't new. That's quite a bit of content tied to an eligible wireless plan that starts at $45 per month.
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